SEO Analytics Training Program
Learn to extract meaningful patterns from search data, identify ranking factors that actually matter, and build reports that inform real decisions. This program focuses on practical analysis techniques used in active campaigns.
What You'll Work Through
The program covers four connected areas. Each builds on skills from the previous one, starting with basic metric interpretation and ending with full campaign analysis.
Data Collection Setup
Configure Google Analytics, Search Console, and tracking parameters. Set up custom dashboards that surface the metrics you actually need to monitor.
Traffic Pattern Analysis
Identify seasonal trends, spot ranking drops before they become problems, and separate organic growth from external traffic spikes.
Keyword Performance
Map keyword clusters to user intent, calculate true conversion value per keyword group, and prioritize optimization efforts based on actual business impact.
Reporting Systems
Build automated reports that connect SEO activity to revenue outcomes. Present findings in formats that stakeholders can use for planning.
Tools and Techniques
- Google Analytics 4 configuration for meaningful event tracking and conversion attribution
- Search Console filtering to isolate pages with declining impressions or click-through rates
- Excel and Google Sheets formulas for cohort analysis and trend calculation
- Screaming Frog and similar crawlers for technical issue identification at scale
- Rank tracking setups that account for personalization and location variations
- Competitor gap analysis using overlapping keyword data and content audits